Copywriting & Newscasts
I've been lucky enough to work with dedicated social media and web teams, but I have the chops to write for online audiences too. I believe video and pictures are what really stop people scrolling, but the captions are a crucial part of the puzzle.
Also on this page, some examples of my web article writing from FOX4 news and a newscast A block.
For every vodcast episode, I also produced a 10-20 second video teaser and wrote a short "hook"to accompany them. These did not caption the episode itself; they were posted ahead of time to encourage viewers to watch the livestream.
Twitter Teasers
News Articles
At FOX4 News, I mainly produced daily live newscasts. But I occasionally wrote for fox4kc.com as well.
Most of my articles can be found archived on the station's website.
In case that link breaks, here are some examples.
Example Newscast
In this A block...
• KCKPD Chief Retiring Headline
• KCK Police Shooting, Live Report
• KCKPD Chief Retiring
◘ Fast Facts Gfx
◘ Live Report, SOT
◘ Statement Gfx
• Arrested Officer Resigns, Studio Report
• License Office Gunfire, Gfx/VO
• Homicide Charges Filed, Mugshot/VO
• Frank White on Property Tax Assessments SOT
• OPKS Storm Damage VO/SOT
• KCMO Flash Flooding
• Short Weather Report
• Teases for B&C Blocks